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Duende is an independent design studio founded & led by Jen Macias.

We have opinions, we have principles, we have ideas.

01 - What we do.

We figure things out.

We use a combination of design, technology, strategy, and critical thinking to move your ideas forward.

Design is more than what you see—it's about what you feel.

Analysis is a powerful reflective tool, but it is not a panacea. An over-reliance on analytic processes leads to staleness and repetition. To create something truly effective, it's necessary to embrace emotional expression and intuition while keeping a firm grip on the empirical.

Creating for people means creating things that it's possible to care for and care about. This is where the true strength of our work shines.

02 - Who we are.

Our people and our process make us who we are.

As the nature of work tends to flex between physical and digital space, the size of our team adapts to each project. We work well collaborating with a variety of teams (engineers, creatives, scientists, business owners, etc.) and comfortable jumping into chaos to create clarity.

The aim of our work is devoted to creating engaging experiences while pushing your vision towards the road to progress; one accessible, adaptable, and honest step at a time.

Learn About Us

03 - Collaborators & Associates

We've got some pretty cool friends. ☺

In the past, we’ve collaborated with amazing minds at:

Altos Tequila, Barista, Barista Magazine, Bon Appétit, Bull in China, Campari USA, Coava Coffee Roasters, Clive Coffee, EFM, NWEA, Prince Coffee, Ratio, Revenant Bar, Reyka Vodka, Teardrop Lounge, Travel Oregon, World Coffee Research, and more.

Interested in working with us?

Get in Touch